Explainer Videos Explained
The Explainer Video is a dynamic, colorful and fun way to show what your business does. They incorporate animated graphics, cartoons, moving text, upbeat music and voice over. Now, throw in a spokesperson and you have the perfect combination to grab your audience’s attention. So why is a spokesperson good for sales? Because people are dumb apes and we’re programmed to react to faces. Humans desire connections with other humans and that’s why the brain loves a good mug. Don’t forget that 95% of our decision making is made subconsciously.
Keep it Simple, Stupid
Getting too fancy with the information in your video can alienate your audience. You are not trying to confuse and distract your audience. Yes, it can by dynamic, fun and colorful but it doesn’t have to be a moving Pollack painting. This is your branding moment! For example, match audio to text. It is more efficient and powerful when you use complimentary aural and visual information. Also, show people what to do. If your product is a pillow, show someone using it.
Non-Conscious Emotions
Consumers don’t always do what they say. They buy irrationally. Also, consumers hate ads. Whether it’s on TV or social Media Nobody likes them. But they still work very well. Take for example Trivago. For its initial foray into video advertising, they started with the format of an actor facing the camera and interacting with graphics to showcase their company. They have reproduced this style in different languages with different actors all around the globe. As a result, Trivago has “quintupled” its revenue since 2012 to $550 million in 2015.
https://www.youtube.com/watch?v=YRmLcUIqCHI
Versatile Style of Doing Video Ads
However, one of the best features of doing a spokesperson explainer video is its versatility when it comes to making multiple versions. Since you’ll have the spokesperson all day in a studio, it makes sense to do many different messages to convey in your ads. Then you have the option in post production to create different versions for testing. Another great feature of filming spokersperson explainer videos is the savings in costs as compared to traditional video ads that require multiple actors and locations.
Explainer videos focus on what matter most, sales!
This is a great Direct Response form of advertising that really works and is measurable. They are adaptable and they are perfect for A/B testing across multiple platforms. They clarify your objective and make it easy for your audience to come to a decision whether to buy or not. Explainer videos work great with complicated services, products or subject matter that require a simple way to be explained. Plus, people will remember you!